Your ear to the ground for local economy insights and opportunities
I am a champion of social impact who has been building businesses for 20 years. After cutting my teeth at two of Canada's most prestigious marketing firms, and building my own successful brand consultancy, I saw an opportunity to turn business into a force for positive change. With the creation of REAP in 2006, I began innovating a new model for building and connecting Alberta businesses that would create prosperity for everyone.
REAP stands for Respect for the Earth and All People. Today this community of local businesses represents $21 billion to Alberta’s economy, 4300 jobs, $25 million in charitable donations, and millions of tonnes of waste and CO2 diverted each year. Through programs like the Community Orchards, REAP creates social, economic and environmental value by rallying members around impact opportunities.
With a strong team in place to manage REAP, I now focus on scaling social and economic impact by helping purpose-driven businesses to grow.
My work in pioneering a more sustainable economy has been recognized by Avenue Magazine’s Top 40 Under 40, Calgary Herald’s 20 Compelling Calgarians, Pathways2Sustainability Leader in Commerce, imagineCALGARY’s Partner in Action, Calgary Nonprofit Innovation Award, and featured in Michael Shuman's book The Local Economy Solution: How Innovative, Self-Financing Pollinator Enterprises Can Grow Jobs and Prosperity.